Isai Aruvi launched today around 11:00 IST. The channel has started by playing kalaignar written film song followed by Billa, Beema and Kaalai songs. The channel is of good clarity and digital sound. It is rumored that most of the Sun Music DJs have already shifted to Isai Aruvi to do the programs. The logo of the Isa aruvi looks similar to the Kalaignar tv logo.